Whether you are a small business owner or a manager of a multinational company, you need customers for your business to succeed. The idea of selling is very off-putting for many people. But it doesn’t need to be.

In The Art of Soft Selling, Milena Gacesa takes you step by step through every aspect of sales: from your business’s goals and your brand, to where to find potential clients and how to add value to your customers. She reveals how you can increase your success rate by adopting the right mindset, choosing the right clients, and asking the right questions. Moreover, her book changes the way you view sales—from mere selling to helping people, creating better value and nurturing trust.

If you want to completely eliminate your fear of selling and learn the techniques and strategies that will drive your business to the top, then this book is for you.

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“Many people fail to sell effectively. Here is a powerhouse book of tips, tactics and approaches for any sales person that simply works. Reading the tips in this book will help anyone overcome any sales related obstacle and succeed. A fantastic book!”

—Gerry Robert
Speaker and international bestselling author of The Millionaire Mindset, Multiply Your Business, and Publish a Book & Grow Rich

“This is not another sales book full of manipulative strategies and ways to pull a fast one on the client. This book is about being the most authentic, honest and powerful professional that you can be. After reading this book you will realize how simple and rewarding a career in sales can be. It’s absolutely brilliant!”

—Shaun Bicego
Author of The Happiness Effect